It’s time to reverse the location-based entertainment model. If audiences can no longer come to you, why not go to them? TO
ENHANCING THE VISITOR EXPERIENCE
The location-based entertainment (LBE) model is tried, tested, hugely successful…and under greater pressure than ever before. A rapidly-evolving digital society has more options for how to spend its leisure time than at any point in history, and the competition amongst visitor attractions for share of mind, time and wallets is fierce. The best are responding positively, proactively exploring new opportunities to innovate and take the visitor experience to new, previously unimaginable levels. Immersive technologies including augmented reality are at the forefront of this brave new world.