A Vixen’s Tale, the award-winning immersive experience created for Welsh National Opera, has been adapted for installation at ALTASH, a digital festival in
ONLINE EXPERIENCES: VIRTUALLY ESSENTIAL
The rise of technology over the past few decades has provided culture and heritage institutions with new ways to reach audiences, both on-site and remote. There has always been some interest in reaching remote audiences, but the majority of digital experiences in the sector to date remain focused on visitors who turn up in person – until now.
The Coronavirus crisis has forced museums, galleries and heritage sites all around the world to close their doors to visitors. These organisations have reacted in the only way they can, by shifting their attention to new, innovative ways of maintaining their audience relationships. Necessity has, yet again, been the mother of invention – in this case accelerating many organisations’ plans to explore the digital space, pushing them up the priority list from ‘nice to have’ all the way to ‘essential’.