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Hello, Livvy!

Please join us in welcoming our newest Arcade team member, Olivia Hinkin! Livvy joins us as Arcade’s first specialist project manager, and brings a wealth of experience in the immersive space from her time with

Get Up Close To The Hundred Superstars In AR!

CRICKET GOES IMMERSIVE The Hundred is a brand new cricket tournament bringing speed, excitement and innovation to England’s summer sport. In partnership with the England & Wales Cricket Board (ECB), Sky Sports and Dimension Studio, the Arcade team has been

Welcome To The Jim Beam Virtual Bar Where You Are The Bartender

Jim Beam is using web-based augmented reality (WebAR) to turn customers into bartenders where they can mix up their perfect Jim Beam Highball from behind a virtual bar. The experience, which is accessed directly in

Turn Up Your Glow with AHC & Web AR

AHC is one of Unilever’s leading skincare brands in Southeast Asia. The team was looking for a new way to amplify the core brand message, focused on their best-selling Luminous Glow Eye Cream for Face.

Arcade wins StoryFutures & National Gallery commission

Arcade has been named as the winner of StoryFutures’ latest StoryLab commission. StoryLabs are open innovation events that fund exploratory work in immersive storytelling, with previous StoryLab partners including Heathrow Airport, the Discovery Channel and

Welcome Goldsmiths Masters students

We are thrilled to welcome three new interns to Arcade! All three are studying for a Masters in VR/AR at Goldsmiths, University of London and all bring a wealth of exciting talent. L-R: Arcade interns