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Welcome To The Jim Beam Virtual Bar Where You Are The Bartender

Jim Beam is using web-based augmented reality (WebAR) to turn customers into bartenders where they can mix up their perfect Jim Beam Highball from behind a virtual bar. The experience, which is accessed directly in

Turn Up Your Glow with AHC & Web AR

AHC is one of Unilever’s leading skincare brands in Southeast Asia. The team was looking for a new way to amplify the core brand message, focused on their best-selling Luminous Glow Eye Cream for Face.

Arcade wins StoryFutures & National Gallery commission

Arcade has been named as the winner of StoryFutures’ latest StoryLab commission. StoryLabs are open innovation events that fund exploratory work in immersive storytelling, with previous StoryLab partners including Heathrow Airport, the Discovery Channel and

Welcome Goldsmiths Masters students

We are thrilled to welcome three new interns to Arcade! All three are studying for a Masters in VR/AR at Goldsmiths, University of London and all bring a wealth of exciting talent. L-R: Arcade interns

Zack Snyder’s Justice League AR Meal Box? Tasty…

When our friends at Wonderland Restaurants came to us with an idea about augmenting one of their gourmet ‘at home’ meal boxes, we were seriously excited. But when they said this wasn’t just any meal box, but

The Vixen Returns!

A Vixen’s Tale, the award-winning immersive experience created for Welsh National Opera, has been adapted for installation at ALTASH, a digital festival in Ashford, Kent, curated by tech-oriented dance company AΦE. A Vixen’s Tale was originally