CLOSER TO CELEBRITY
Madame Tussauds is world famous for its lifelike models of celebrities, but in a world of visual effects and digital experience, waxworks are beginning to lose their lustre. Fame Cam was designed to add a layer of immersive, digital engagement to the traditional Madame Tussauds experience, offering visitors the chance to get closer to their idols. By pointing their device at a model, they could spark AR content that brought their heroes to life or showed some of their stats. The effect was to deepen their sense of interaction and add dynamism to an inherently static experience.