CONNECTING WITH NATURE
Kielder Water & Forest Park is a vast expanse of natural beauty in Northumberland, close to the Scottish border. It is home to the largest working forest in England, the biggest man-made lake in Northern Europe and thousands of plant and animal species who have made it their home.The Kielder Water & Forest Park Development Trust (KWFPDT) partnered with Digital Catapult North East Tees Valley to invite applications from digital agencies for the creation of a ground-breaking immersive experience. A highly competitive process led to Arcade’s appointment and the beginning of the ‘Guardians of Kielder’.
The brief was to create a digital experience for Kielder Water & Forest Park Development Trust with the potential to:
- Engage both on-site and remote audiences
- Encourage learning especially amongst younger, more diverse audiences
- Drive revenue and create new reasons to visit Kielder Water & Forest Park