FAST MOVING AR
For marketers, AR literally represents a new dimension in consumer engagement and brand storytelling. The main effect of being able to communicate in three dimensions, rather than the two offered by the screens we are surrounded by today, is that it brings audiences closer to the stories being told. They can become physically and emotionally immersed in the narratives, and perhaps even become a part of the story themselves.
The lesson marketers are learning is to treat AR as a creative tool like any other: be strategic and focus on the experience, not the technology. First decide what you are trying to achieve, and only then see how – and whether – AR can help you achieve it.