
Zack Snyder’s Justice League AR Meal Box? Tasty…
When our friends at Wonderland Restaurants came to us with an idea about augmenting one of their gourmet ‘at home’ meal boxes, we were
The events industry has been exploring the potential of augmented reality for several years, from fun, entertaining experiences designed to enhance the attendee experience to more practical functionality such as wayfinding. Recent events have shed a new light on the role of immersive technology, with the spreading Coronavirus forcing the cancellation of events of all kinds, all around the world. The most progressive, forward-thinking event organisers are reacting positively, exploring ways that immersive tech can engage mass audiences spread around the globe, rather than gathered in a single location.
The key characteristic of events – lots of people gathering in one place – has been suddenly, unexpectedly taken away. Make no bones about it, this is a potentially catastrophic crisis for the events industry. But the holy grail of crisis management is turning a negative into a positive and, as the saying goes, “necessity is the mother of invention”.
The inventive response to the COVID-19 challenge is to capture the essence of the event and reverse the events model: rather than people coming to you, you go to the people.
The capabilities of the devices we have in our pockets, combined with the ability to create high quality 3D digital experiences without breaking the bank, mean that the best events can stand out and make a lasting difference by standing strong in the face of this adversity.
Start by giving us a call, and we will help you fight back.
When our friends at Wonderland Restaurants came to us with an idea about augmenting one of their gourmet ‘at home’ meal boxes, we were
A Vixen’s Tale, the award-winning immersive experience created for Welsh National Opera, has been adapted for installation at ALTASH, a digital festival in
We’re delighted to announce our newest member of the team, Abbie Peach! She joins us with bagfulls of expertise and enthusiasm, and
This experience highlights the relative benefits of Augmented and Virtual Reality. VR is very immersive but it’s also a solo experience, whereas AR can be more social, quick, and easy, and people are less reluctant to pick up an iPad when they’re in a hurry.
Consumers may still be holding artificial intelligence at arm’s length, but when it comes to augmented reality, they’re finally welcoming the technology with open arms.
Coachella, one of the world’s biggest music festivals, has a reputation for using immersive tech to add a bit of futuristic flair to events.
...but like most technology, leveraging AR comes with its fair share of hurdles, especially when it comes to implementing it at events.